Year 2014
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What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014     Stakeholder comment
  • High-quality, safe products
  • Reliable deliveries and good availability
  • Sustainable operations throughout the supply chain
  • Lower-emission products and solutions fulfilling biomandate requirements
  • Competitive pricing
  • Customer service channels (e.g. helpline, web site feedback, lubricant advice)
  • Customer satisfaction surveys
  • Personal interaction with sales staff
  • Brand survey
  • Facebook accounts
  • Group Twitter account
  • Group LinkedIn profile
  • In 2014, using Neste Oil products, our customers were able to reduce their greenhouse gas emissions by approx. 5.6 (4.8) million tons, equivalent to about 48% of traffic-related greenhouse gas emissions in Finland.
  • We introduced new products with a smaller impact on the environment, such as low-sulfur bunker fuel.
  • We continued developing our supply chain to ensure reliable deliveries.
  • We ensure the sustainability of every phase of our supply chain.
  • A total of 2,070 audits or check-ups were performed at our stations to ensure ongoing high standards of customer experience.


“In 2013, SHV Energy defined its sustainability strategy as ‘Better–Cleaner–Together.’ We sincerely believe that superiority or cleanliness cannot be achieved alone. That is why we are extremely pleased with our strategic partnership with Neste Oil, with which we are developing possibilities related to biopropane. Neste Oil helped us turn our BioPropane idea into reality. Our shared journey has already proved the power of our partnership, and the prospects are good for the years to come.”

Fulco van Lede
Management Board Member
SHV Energy

Personnel and dealers

What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Fair remuneration that encourages people to perform well
  • A workplace that promotes people's wellbeing and safety
  • Opportunities for people to develop their expertise and enjoy exciting career paths
  • Involvement
  • Trainee positions
  • Innovation system
  • Personnel survey
  • Performance and development discussions
  • Intranet
  • Quarterly performance updates and staff strategy sessions
  • Dealer days
  • Extranet for dealers
  • Student visits
  • Recruitment fairs
  • Careers account on Twitter
  • Employer image studies
  • Summer intern studies


  • We introduced renewed remuneration principles that improve transparency.
  • We introduced a new job grade system, which improves consistency in remuneration.
  • We continued to implement the ‘Way Forward’ operating model, launched in 2013, and include it in HR processes.
  • We organized numerous internal manager training courses and other training. 
  • We continued implementing our wellbeing at work plan. 
  • We offered comprehensive occupational healthcare cover. 
  • We supported job rotation and relocation. 
  • We offered summer internships to over 300 young people.
  • Summer trainees gave Neste Oil 4.3 (4.4) points out of five in the annual summer trainee survey.
  • We took part in the ‘Responsible Summer Job’ campaign in Finland.


"I started at Neste Oil as a summer trainee in 2008. Summer jobs led first to a diploma project, and later to a permanent position. Over the past few years, I have been given the opportunity to grow, and learn new things while working with extremely varying tasks. It has been a pleasure to notice that the company urges employees to job rotation to accumulate diverse work experience. It has also been rewarding to be involved in creating new business around renewable products."  

Turkka Saari
Strategy Development

Owners and investors

What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Good overall return on the company's share
  • Good loan repayment performance
  • Sufficient and reliable information for making investment decisions
  • Sustainable operations
  • Good risk management
  • Press conferences on the company's financial results
  • Annual General Meeting
  • Capital Markets Day
  • Meetings with investors and analysts
  • Conference calls with investors and analysts
  • Surveys
  • We paid our owners a dividend of EUR 0.65 per share from 2013.
  • Our most important financial target, return on average capital employed, after tax (ROACE), was 10.1% (11.7%).
  • We held a Capital Markets Day in London.
  • We regularly met investors and analysts.
  • We operated in accordance with the law and statutory regulations, and our Code of Conduct.


"Sustainability megatrends, such as climate change and availability of oil, mean future challenges to the industry to which well-managed companies are preparing already in advance. We value that Neste Oil has addressed these challenges and strived to turn them into possibilities from the perspective of their own business and at the same time developed the sustainability of its practices. We have been pleased with Neste Oil's open approach to sustainability issues. The communication between the company and its shareholders has been very easy."

Tiina Landau
Advisor, Responsible investment

Decision-makers and the authorities

What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Compliance with the law and statutory regulations
  • Reliable and sufficient reporting
  • A good taxpayer


  • Visits to Neste Oil locations
  • Personal meetings
  • Permit application processes
  • Joint crisis response exercises
  • Brand survey
  • Stakeholder Advisory Panel
  • We operated in compliance with the law and statutory regulations in all our countries of operation.
  • Our income taxes totaled EUR 21 (94) million. Read more about our taxes.
  • We engaged in active dialogue with decision-makers and officials on matters affecting our industry.

"From the point of view of the authorities, cooperation with Neste Oil has gone extremely well, and the oil leak at the Kajaani oil storage facility has been handled with sufficient resources by experts. I am extremely pleased with the way Neste Oil has, from the beginning, involved the people in the affected area in discussions and to make observations. As far as I recall, I have not received feedback where Neste Oil's way or willingness to take care of the problem would have been questioned. Communication regarding the incident has also been clear and timely."

Juha Määttä
Senior Inspector
Kainuu ELY Centre

Local communities

What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Effective management of the environmental impact associated with our plants
  • Support for and donations to the local community
  • Open and timely communication


  • Outreach events for people living near Neste Oil's refineries in Finland
  • Collaboration with other companies based close to our sites
  • Open door days at our refineries
  • Magazines and newsletters distributed to the surrounding community
  • Facebook site maintained by the Naantali refinery
  • Meetings with local municipal leaders
  • Electronic communication channels (web site) for giving feedback


  • We continued to constantly monitor the environmental impact of our operations, and ensure that we operate within the terms of our environmental permits.
  • We distributed newsletters to people living near our plants.
  • Incidents at our Porvoo and Naantali sites were communicated to local people via sms, email, our refinery helplines, and the joint web site maintained by companies in the Kilpilahti area in Porvoo.
  • Local people were updated about incidents at Porvoo and Naantali sites 33 (37) times in 2014. There were no incidents that required local communities to be informed in Singapore and Rotterdam.

“The Me & MyCity learning concept aims to simulate local entrepreneurship, economy, and society for school children. Neste Oil is the first chemical company involved in the project, enabling operations of the Finland Proper Me & MyCity in Turku, and the cooperation has truly enriched our operations.”

Tomi Alakoski
Executive Director
Me & MyCity


What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Reasonable level of revenue, and fair treatment
  • Opportunity to develop their operations and collaboration with Neste Oil
  • Sustainable operations by Neste Oil
  • Joint R&D projects
  • Continuous interaction, meetings, and visits
  • Training courses
  • Audits
  • Research consortia and joint teams
  • Annual feedback questionnaire
  • Seminars and conferences
  • Our experts helped palm oil smallholders in Indonesia to develop their operations, and enabled them to have their production certified.
  • We participated in a number of international research projects on algae oil.



"Neste Oil has shared us their experience and enlightened us on the reality of managing sustainability issues; saving us from reinventing the wheel. We have been encouraged to work on our strengths and explore areas for continuous improvement. Neste Oil has been the most helpful in facilitating our engagements with stakeholders whom we are unfamiliar – NGOs and civil societies included. For the support and trust we have had from Neste Oil, we’ll strive harder on the path of continuous improvement."

Sin Chuan Eng
Head of Sustainability (Plantations)
Kuala Lumpur Kepong Berhad


What people expect of Neste Oil Interactive channels Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Open, reliable, and up-to-date communication on topical issues
  • Availability of personnel to answer questions
  • Background meetings with journalists
  • Media events and interviews
  • Visits to our sites
  • Facebook channel: Neste Oil Bensis
  • Group Twitter account
  • Direct contact with media representatives
  • Web site
  • LinkedIn profile
  • Corporate Communications responded to media enquiries, and helped journalists contact someone suitable to answer their questions.
  • We offered possibilities for interviewing our people.
  • We organized background meetings for 116 (65) journalists.
  • Our personnel provided expert input for a number of articles on subjects of interest to the general public.
  • We organized visits to our sites for the media and other groups.

“Neste Oil was very cooperative when I wanted to familiarize myself with production of palm oil for a TV documentary. When making the documentary, plantations in Neste Oil's supply chain did not use child labor, but the other plantation of its cooperation partners, multinational companies, did. Neste Oil should pressurize its cooperation partners to develop their certification regarding social issues.”

Ari Lehikoinen
YLE (Finnish braodcasting company)


What people expect of Neste Oil Interactive channels  Examples of how we responded to these expectations in 2014  Stakeholder comment
  • Sustainable operations and transparency
  • Sustainable use of palm oil
  • Continuous development of our operations
  • Active participation in debate on matters important to society and concrete actions to move things forward
  • Sharing our expertise


  • Meetings with representatives of different organizations
  • Joint exercises, in areas such as oil spill response
  • Conferences and seminars


  • We continued collaboration with The Forest Trust (TFT) to help prevent deforestation, and secure the sustainable production of renewable raw materials. We cooperated in the setting up of workshops to assist our palm oil suppliers in the development of practices, and policies, amongst other activities.
  • We cooperated with Finnwatch when they did a report on palm oil sourcing by Finnish companies.
  • We were actively involved in the activities of numerous industry organizations, such as the Finnish Petroleum and Biofuels Association, and the Chemical Industry Federation of Finland.
  • We are an active member of the Roundtable on Sustainable Palm Oil (RSPO).
  • We continued to support the work of Borneo Child Aid in promoting the education and welfare of children in Malaysia.
  • We met with various environmental organizations critical of our operations.

"The Finnwatch report revealed severe shortcomings related to labour rights in Neste Oil’s supply chain. During the preparation of the Finnwatch report, Neste Oil acted openly and provided us a substantial amount of information."

Sonja Vartiala
Executive Director

Read more about the Finnwatch report.