Introduced at Neste Oil in 2013, the Way Forward operating model originated in our will to remain competitive in the changing operating environment. In the Way Forward, we particularly focus on our way of working in relation to being able to respond to the requirements of our industry and to reach our strategic objectives.
The Way Forward is based on Neste Oil's values, and it has been defined on the basis of a organization culture survey. The underlying idea of the Way Forward is to develop Neste Oil into a more profitable, a more customer-focused, safer company where personnel enjoy their work and feel fulfilled.
The aim is to incorporate the principles of the Way Forward into all business and HR processes so that they will even better support business objectives. Our purpose is to make the Way Forward part of everything we do and link it closely with people's personal, team and company-level procedures and objectives.
During fall 2013 and spring 2014, every Neste Oil employee gave a personal commitment related to one of the Way Forward's focal areas: customer focus, improving cooperation, safety, and taking and giving responsibility. The commitments made in 2014 and their fulfillment were reviewed in the performance and development discussions. If necessary, the personal commitments were also updated.
The focal areas of the Way Forward were also included in aptitude assessments and in the orientation of new employees during 2014.
Neste Oil rewards a person or team that has excelled at work on a quarterly basis. The quarterly rewards were based on the implementation of the Way Forward in the winner's activities in 2014. In addition, Neste Oil employees can nominate a Way Forward Person from among them who follows the new guideline in an exemplary manner. The selection of the Way Forward Person and success stories in the intranet are a popular concept among employees.
Read more about how Way Forward Persons are selected.