Our high-quality and lower-emission renewable products offer our customers a possibility to decrease the carbon footprint from their own operations and fulfill legislative obligations related to the use of renewable energy. We want to be our customers' partner that does not only offer products but a solution. The comprehensive solutions defined in cooperation with our customers create added value to our customers, their customers, and us.
New strategic targets
In 2014, we defined two new strategic targets:
- We want to be Baltic Sea downstream champion.
The Baltic region is our home market where we want to strengthen our position further. The strong competitiveness of our refinery is based on its advanced production structure and excellent location, considering our customer base and feedstock procurement. NEXBTL renewable diesel makes our product offering unique to consumers, business customers, and fuel distributors.
- We want to grow in the global renewable feedstock-based markets.
We are the world's largest producer of renewable diesel. We are able to refine NEXBTL diesel based on our proprietary technology from over ten different renewable feedstocks globally in our four production units. We are now stepping into a new stage. We are seeing interesting growth opportunities also outside the fuel market. We are enthusiastic about bio-based chemistry products that can replace fossil ones.
- Our pioneering nature was born from our expertise in harsh conditions
Forces of change
- Competition is intensifying
- Regulatory uncertainty is continuing
- Feedstock availability is a challenge
- Technological developments are a risk, but are opening up opportunities
Our two strategic targets are based on our competitive advantages:
- We want to be Baltic Sea downstream champion
- We want to grow in global renewable feedstock-based markets
Value Creation Programs
- Profitable Growth
- Renewable Feedstock
- Customer Focus
- Focus on customers
- Improve cross-functional cooperation
- Give and take responsibility
- Value good results and react when needed
- We work safely and professionally always, everywhere
Added value for customers
- Helping people enjoy staying on the move worldwide
- The preferred partner for cleaner traffic fuel solutions