Year 2014
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Achievements in 2014

Our targets Achievements in 2014 What next?
Improve comparable return on net assets
  • Comparable return on net assets increased to 27.6% (26.4%).
  • Continue measures aimed at ensuring a good return on net assets, e.g. by developing the station network and optimizing inventory levels
Grow the business profitably
  • The number of our stations increased in Finland, the Baltic countries, and in St. Petersburg.
  • New customer accounts gained in Finland and internationally.
  • We launched Neste Pro Diesel on the Lithuanian market.
  • We launched Neste Futura fuels on the Baltic and Russian markets.
  • New marketing unit began its operations.
  • We investigated the opportunities provided by digitalization to improve  the customer experience and the efficiency of operations.
  • We renewed our sales activities by developing customer account management models and procedures.

 

  • Increase sales to current customers and identify new customer segments.
  • Extend our understanding of customers and markets and continue developing products and services to provide an excellent customer experience for different customer segments.
  • Develop pricing practices to optimize sales and profitability.

 

Improve operational efficiency by developing our processes
  • New IT systems were introduced in Finland.
  • Commission the new IT systems in Latvia and Lithuania.
  • Improve efficiency by measures such as further reducing unit costs and optimizing the station network.